Ground Up Project SA

c/o Comservice, 34 Rue De-Candolle

1205 Geneva, Switzerland

Tel: +41 76 453 0310

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© 2019 by The Ground_Up Project


Investors are looking to align their investments with the SDGs as demand for action continues to grow. The next generation of wealth owners will accelerate demand.

Small and Medium-sized Enterprises (SMEs) are the backbone of most emerging/developing economies. They are developing new, sustainable business models and innovations linked to the SDGs everywhere around the world.


While this ecosystem is well organized and growing, entrepreneurs encounter a fragmented and inefficient market for capital. All this prevents larger capital flows for climate innovation and the SDGs.


We are piloting an innovative approach to connect the two sides of this growing marketplace

under the umbrella of the Pipeline Builder project.

"The Ground_Up Project has a track record of working with international partners such as WIPO Green, the International Trade Centre, UNCTAD, UN Foundation, TBN, Green Cape, AVPN, Yale Centre for Business and the Environment, Accelerate 2030 and many others around the world growing SDG-focused businesses, to source and screen strong enterprises, assess investment-readiness and educate entrepreneurs on investors expectations.

We take our work to the next level by building the competence to broker investments for the SDGs in a completely innovative way. We fill an important intermediation gap in the impact market, which will hep national SDG roadmaps attract capital to where it is most needed."


Brindusa Burrows, Founder & CEO, The Ground_Up Project

Our work with the Pipeline Builder activates country SDG roadmaps in an innovative, pragmatic way by combining three elements:

1. SDG Roadmaps
Country SDG strategies represent detailed “to do lists” or roadmaps for a country in terms of priorities and the investment needed to reach their SDG goals. We use these roadmaps to guide our search for SDG investments.

2. Networks
UN networks provide highest-level governmental access and insight into national SDG roadmaps as well as deep knowledge of the SDGs, while local and international business networks (including accelerators, trade associations, universities, impact entrepreneurial networks etc) provide access to a vast range of SMEs working towards the SDGs.

3. Broker Model

Classic boutique investment banking services for impact investments — capital raising, deal origination, structuring and syndication.

Investment banks play critical roles in capital markets:
• ensure the smooth flow of capital
• Improve allocative efficiency
• offer businesses different types of capital matched to their different stages of growth
• create exits for investors with functioning secondary markets
• help entrepreneur focus on business building and not constant fundraising

Contact our TEAM