FOR the SDGs

Welcome to

The Ground_Up Project

Read this FAQ to quickly learn what we can do for you.


We partner with local and international business networks and other international organizations to source investments under US $20M that contribute to national SDG roadmaps worldwide.

We are piloting an innovative approach to connect the entrepreneur and investor sides of the growing SDG investment marketplace under the umbrella of the Pipeline Builder Project, currently being incubated within the SDG Lab at the United Nations in Geneva.


Download a summary, including the latest pilot in Ghana here.


Pipeline Builder at Building Bridges Week 2022

Demystifying Risk to SDG Investments in African Markets, SDG Lab-Ground_Up Project, Wednesday 5 October, 11:00 – 12:30 CET 

This practical, hands-on workshop will bring together entrepreneurs, investors and government officials from two major African emerging markets - Ghana and Kenya - in an open discussion about the investment conditions in the country, the investment needs and the priority SDGs.

“Gaps in intermediation still remain …. few investment banks are focused on impact deals to facilitate the needed functions of capital raising and structuring for investees and, for investors, to aggregate deals to achieve the scale larger investors require.”

Global Impact Investing Network (GIIN) 2018 Roadmap - Future of Impact statement

We believe that without the ability to secure finance, even solid advisory support and project preparation will fail to deliver SDG investments – this is the lesson from numerous global attempts to provide ‘technical assistance’ to SME’s and support infrastructure ‘project preparation’. At the same time, the logic that investors will always be able to find ‘deals’ also falls down when we’re talking about non-conventional opportunities, as we’ve learned that few investors are willing or able to take the risk or deploy the technical expertise that would make projects bankable – nor necessarily should they.

The market needs a catalyst that connects entrepreneurs with capital, so that much more investment can be allocated to sustainable entrepreneurs to successfully grow their businesses.


Ground_Up Project is positioned to play this catalyst intermediation role.

Contact us to learn more about our work.